Cookie policy
Last updated: 2 October 2026
1. What are cookies?
A cookie is a small text file that a website stores on your computer, tablet or mobile phone when you visit it. This policy also applies to other similar local storage technologies, such as the browser's localStorage.
2. What types of cookies do we use?
2.1. Technical (necessary)
These are essential for the website to function, for example to remember your choice regarding cookies. They do not require your consent.
2.2. Advertising and measurement
These allow us to measure the effectiveness of our Google Ads campaigns (for example, to know whether a visit originating from an advertisement ends with the visitor contacting us) and to show you personalised advertising. They are only set if you accept them in the cookie banner.
3. Cookies we use
| Name | Owner | Type | Purpose | Duration |
|---|---|---|---|---|
| cookie_consent (localStorage) | First-party | Technical | Store your choice regarding cookies | 12 months |
| _gcl_au | Google (Google Ads) | Advertising | Measure advertising conversions | 90 days |
| _gcl_aw, _gcl_dc | Google (Google Ads) | Advertising | Store the identifier of a click on an advertisement | 90 days |
| IDE, test_cookie (doubleclick.net) | Advertising | Show and measure personalised advertisements | Up to 13 months |
4. Third-party cookies
4.1. Google Ads
We use the Google Ads tag with Google Consent Mode. Until you accept advertising cookies, the tag neither sets nor reads cookies on your device and only sends Google signals without cookie identifiers, which Google uses in aggregate form to estimate conversions.
- Provider: Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland)
- Purpose: Conversion measurement and personalised advertising
- International transfers: Google may process data in the United States under the EU-U.S. Data Privacy Framework.
- More information: How Google uses data from its business partners
- Ad settings: My Ad Center
5. How to manage cookies
5.1. Cookie banner
When you first access our website, a banner is displayed in which you can, with equal ease:
- Accept all cookies
- Reject non-necessary cookies
- Configure your preferences by category
You can change or withdraw your consent at any time via the «Cookie settings» link in the footer. If you withdraw your consent, we will delete the Google Ads cookies from this domain. We will ask you for your choice again after 12 months.
5.2. Browser settings
You can configure your browser to reject cookies or to alert you when they are sent. Below we explain how to do this in the most common browsers:
- Chrome: Settings > Privacy and security > Third-party cookies
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Settings > Privacy > Cookies and website data
- Edge: Settings > Cookies and site permissions
- Opera: Settings > Advanced > Privacy & security > Third-party cookies
For more information on how to manage cookies on mobile devices and in other browsers, please consult the documentation for your device or browser.
6. Consequences of disabling cookies
If you decide to disable cookies, some features of our website may not be available or may not work correctly:
- Your cookie choice will not be remembered, so the banner will appear again on each visit
- Some features of the website may not work
Technical cookies are necessary for the website to function and cannot be disabled.
7. Legal basis
The use of cookies is regulated by:
- GDPR: Regulation (EU) 2016/679 of the European Parliament and of the Council
- LOPDGDD: Organic Law 3/2018 of 5 December
- LSSI-CE: Law 34/2002 of 11 July on Information Society Services
- ePrivacy Directive: Directive 2002/58/EC (amended by Directive 2009/136/EC)
8. Updates to this policy
This Cookie Policy may be updated periodically. We recommend that you review it regularly. The date of the last update is shown at the beginning of the document.
If we make material changes to this policy, we will notify you by means of a prominent notice on our website before the changes take effect.
9. Further information
For more information about our privacy practices, please see our Privacy Policy.
For any query regarding the use of cookies, you may contact us:
- Email: info@merafex.es
- Telephone: 611 37 54 95